Sunday, August 10, 2008

"This Little Piggy Went to Market"

I am an avid crafter--my hands are seldom idle, I knit while waiting on the bus. Working a project, seeing something emerge from the bits and pieces of found items is like drinking a Red Bull energy drink, it gives me wings--so to speak. Now managing with intent is my renewed focus in growing the Denise Reed Product Design  empire. Who would have thought it, that five years ago a simple, yet totally useful idea, mainly a” loc’s soc” (defined as: a tubular shaped piece of fabric, that is usually worn over locs, braided hairstyles, Sisterlocks® to protect or maintain the integrity of the hairstyle while sleeping, working in dusty or unsafe environment,ect.) which was created out of my own need to cover my locs at night, all while enjoying a comfortable night’ rest. One thing leads to another and I’m on the web marketing this sweet little necessity of life. Following strict business principles, the clones have arrived---since 2003 the need for a “loc soc” as these beauty essentials are now known as has grown to the emergence of a, site---EEK!!!! There of course are those of us who take great pride in our workmanship, and price our products accordingly.  Ray Smith of Shades of Color (, whom I met at the Locks Conference in Philadelphia, has a wonderful line of  “locs soc’s”, using great fabrics and brilliant color selection. Totally awesome and professional in his product presentation, Ray is doing his part to elevate the image of ethnic product designers/manufacturers. Now there is also Jennipher Adkins, who has been around since 1991, designing and manufacturing head garments and nightwear. I've personally seen her products in local stores, and I love the look of the website ( So what I'm seeing is an emerging market to an old need, ethnic hair maintenance---and a lot of people filling the bill.  There Strickland Products (Hair Bonnet), Deon Leftenant of Locksdown (  all producing-loc soc's-. Deon is even working at getting his product to the NFL---imagine what doors that will open for designer/manufacturers of ethnic hair care products. Looking at the variety of producers for the same type of products makes me think of APPLE(R), PC, DELL(r) and other computer companies---they all have a place in the market. There is nothing new under the sun---except the Olympic opening ceremony, a totally awesome and completely innovative presentation, no one is going to top it.

The thing that hath been, it is that which shall be; and that which is done is that which shall be done; and there is no new thing under the sun. 
 Ecclesiastes 1:9
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